Versatility: From quick breakfasts (croissants, buns) to indulgent desserts (cakes, tarts), bakeries can cater to different needs — morning coffee, snack time, special meals.
Tradition meets innovation: Classic British baked goods satisfy a sense of comfort and nostalgia, while artisanal pastries and fusion bakes attract trend-seekers.
Quality & craftsmanship: Many London bakeries emphasize freshness, real butter/ingredients, skilled baking — which attracts people who appreciate quality over mass-produced goods.
Social & gifting appeal: Pastries, cakes and fancy desserts are great for social gatherings, gifting, or celebrations — boosting their popularity beyond casual consumption.
- Cakes and elegant pastries — including layered cakes, fruit tarts, glazed pastries — remain popular among shoppers after breakfast hours or on weekends. absolutelymagazines.com+2Moneycontrol+2
- Items in the “dessert-pastry” category, like those offered by high-end patisseries, remain best-sellers — for people wanting something refined or indulgent. Moneycontrol+1
Such items often appeal to customers looking for a treat, a gift, or something special for celebrations — similar to how custom cakes or premium pastries work elsewhere.